Marketing and content strategy for complex businesses
Intro
If you’re in a technology-driven, highly regulated industry, you know just how challenging it can be to convey your value simply and memorably. I help companies of all sizes develop compelling messages and marketing programs to support their revenue and growth goals.
About
I have proven success developing and driving marketing strategy, launching solutions, building brands, and growing revenue across multiple geographies by translating business objectives into actionable and measureable marketing plans.
My corporate experience includes global marketing leadership roles, focusing on new and emerging markets, for leading data and analytics providers. Most recently, I led the launch for a net-new solution that grew to $100mm in revenue in just two years.
Prior to going in-house, I spent nearly 10 years in advertising, where I worked with clients ranging from mom-and-pops to start-ups to the top of the Fortune 500.
Services
Go-to-market strategy and planning
Content strategy and development
Internal and external communications
Thought leadership strategy and execution
Digital marketing
Event marketing
Fractional/interim leadership
Industries
Alternative finance | Artificial intelligence | Consulting | Financial services | Information management | Intellectual property | Payments | Public sector